Dick Ford Animations
Dick Ford (left) and assistant Mike Jackson.

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 The following is an extract from an article titled 
"The South Production Report" in Markee Magazine's December 2001 issue, written by Mark R. Smith.
The photo above illustrates the article.

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  Ford's work is "mainly corporate, mostly medical illustration," with other animations and spots. "Hospitals still use VHS, but when they make the transition to DVD, we will," he says.

  Some of Ford's corporate clients are national, like Johnson & Johnson, and often key on hospital products. "The medical clients like my work, since I tone it down and don't make sensitive titles look disturbing or awkward," says Ford who returned from Germany to start the business in his native Mississippi in 1994. He's worked in New Orleans and Mobile and had interns hired by Industrial Light & Magic, Disney and the Mississippi Film Commission. "That's kinda fun," he notes.

  His market is mostly outside Jackson, although he stresses that there's a strong local community. Lately he's seen customers veer towards the Web. "Because I do animation, people have asked me to do electronic graphics as well," he says. Ford's graphics have also showed [sic] up in a spot boosting Amtrak's Southern Crescent service from New York to New Orleans.